In a week where iconic US assets Sports Illustrated and Pitchfork were gutted, it means investment in sports brands needs to be met with a serious reality check
The truth is Wokeness and politics, particularly progessive politics, are not sustainable as business models. It has been proven time and time again -- starting with radio going back 30 years -- that without some sort of loss-leading financial backing (NPR continues to survive as a propaganda engine on, amazingly enough, gov't funds) they will not sustain themselves. SI decided to destroy it's No. 1 brand -- the swimsuit issue -- with Woke programming. And it didn't take long for things to come to a screeching halt.
The truth is Wokeness and politics, particularly progessive politics, are not sustainable as business models. It has been proven time and time again -- starting with radio going back 30 years -- that without some sort of loss-leading financial backing (NPR continues to survive as a propaganda engine on, amazingly enough, gov't funds) they will not sustain themselves. SI decided to destroy it's No. 1 brand -- the swimsuit issue -- with Woke programming. And it didn't take long for things to come to a screeching halt.