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Google and AI are placing the written word under serious threat
For all too long tech pretended it cared about the creativity of users in all mediums - but the mask has well and truly been removed
Jun 10
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Paul Macdonald
3
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Google and AI are placing the written word under serious threat
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April 2025
The Masters tells sport one important message - less IS more
Sport is busy adding more and more when it's clear fans want less - just make it special
Apr 23
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Paul Macdonald
4
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The Masters tells sport one important message - less IS more
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From Tyrants to Cowboys, Ligue 1 is now football's running joke - but is it its future?
It's no longer the big five leagues thanks to France's self-destruction - and the rest of football better be watching carefully
Apr 3
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Paul Macdonald
7
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From Tyrants to Cowboys, Ligue 1 is now football's running joke - but is it its future?
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February 2025
AI, and the illusion of talent
As venture capital vultures seek to automate every element of the human existence, take solace in the fact that the people who want this still lack the…
Feb 19
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Paul Macdonald
2
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AI, and the illusion of talent
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January 2025
An ode to sports writing
The beauty of the written word has never been under more threat from people who don't understand its power - it deserves to be saved from the AI…
Jan 13
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Paul Macdonald
6
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An ode to sports writing
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December 2024
Sports publishing in 2025: Where do we stand?
The market has never been more precarious for traditional and independent publishers alike, but it's not all bad news - for now
Dec 19, 2024
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Paul Macdonald
2
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Sports publishing in 2025: Where do we stand?
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November 2024
The Guardian is right: Twitter is post-truth, and sports publishers should ignore it
The platform is now built purely for clout and paid-for engagement, where controversies are all fabricated, and continuing to cover them damages news…
Nov 14, 2024
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Paul Macdonald
7
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The Guardian is right: Twitter is post-truth, and sports publishers should ignore it
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October 2024
TNT's Champions League Goals Show Review: Cable TV, the game is over
Or, how to kill your coverage in three rounds...
Oct 23, 2024
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Paul Macdonald
7
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TNT's Champions League Goals Show Review: Cable TV, the game is over
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1
Congratulations UEFA, your 'new' Champions League is already a joke
4-0, 4-0, 5-0, 7-1, 9-2... this is a competition which has only served to show how totally broken European football has become
Oct 3, 2024
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Paul Macdonald
1
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Congratulations UEFA, your 'new' Champions League is already a joke
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September 2024
Why the Transfer Market WILL change - whether anyone likes it or not
How to reform this industry is a pressing question, but there's a tipping point that has been reached in a number of ways which will almost certainly…
Sep 13, 2024
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Paul Macdonald
1
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Why the Transfer Market WILL change - whether anyone likes it or not
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This was the grubbiest transfer window ever - and that's saying something
From Chelsea's attempted inter-club shenanigans, to PSR deals, to more Saudi nonsense - the game's inability to get ahead of complex financial…
Sep 2, 2024
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Paul Macdonald
5
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This was the grubbiest transfer window ever - and that's saying something
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July 2024
Third Party Cookies, AI, and an Industry Desperate for Clarity
The postponing of the long-awaited deprecation of the advertising instrument is yet another blind-side for a beleaguered, battered industry that is…
Jul 31, 2024
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Paul Macdonald
2
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Third Party Cookies, AI, and an Industry Desperate for Clarity
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